Engagement rate calculator for Instagram, TikTok and YouTube
Free engagement rate calculator for Instagram, TikTok, YouTube and X: engagement by followers and by views from likes, comments, shares and saves. No signup.
- By followers
- 4.00%
- By views
- 8.33%
- Interactions / post
- 1,000
Calculated in your browser. Nothing is sent or stored.
How it works
- 1Enter follower count and the average likes, comments, shares and saves per post.
- 2Add average views if you have them, to get engagement by reach as well.
- 3The rates update as you type; nothing is sent anywhere.
What people use it for
- Compare creators before a partnership.
- Track how your own engagement changes month to month.
- Sense-check an agency’s or a creator’s reported numbers.
Questions
How do you work out engagement rate?
By followers: (likes + comments + shares + saves) ÷ followers × 100. By views: the same interactions ÷ views × 100. Use averages over the same set of recent posts.
How do I calculate engagement rate on Instagram?
Take your last 10 or so posts or Reels, average their likes, comments, shares and saves, and divide by your follower count. For Reels, divide by average views instead: Instagram shows views and interactions per Reel in Insights.
Which one should I use?
Engagement by followers is the common benchmark. Engagement by views is fairer for platforms like TikTok, where reach does not depend on follower count.
Can I get these numbers automatically?
Yes. The crawlfeed API returns likes, comments, shares and views for recent posts on every platform in the same shape, so the same formula works everywhere.
Social data for your own product
Profiles, posts, comments and transcripts from 26 platforms in one JSON shape. Start with 100 free credits, no card.
Guides
- Instagram API Pricing 2026: Free, but Business Accounts OnlyIs the Instagram Graph API free? Yes, $0 per call in 2026, but only for professional accounts. What it can read, rate limits, app review, and paid public-data options.
- Scrape Instagram Data: Posts, Reels & CommentsGet public Instagram profiles, posts, reels, comments, hashtags, highlights and transcripts as clean JSON with one REST API: no login, no scraper, no app review.
- TikTok API Pricing 2026: Free, But Not for Commercial UseIs the TikTok API free? Yes, $0 per call in 2026. The catch: Research is non-commercial only and posting needs an audit. Limits, rules and paid alternatives.
- Scrape TikTok Data: Videos & CommentsGet public TikTok profiles, videos, comments, hashtags, sounds and transcripts as clean JSON with one REST API: no scraper, no headless browser, no app review.