Creator sponsorship rate calculator
Price a sponsored Instagram post, TikTok video or YouTube integration from average views and a CPM range you control. A free creator rate calculator.
- Low
- $200
- Typical
- $400
- High
- $600
CPM defaults are starting assumptions, not market data. Set them to your niche and audience.
How it works
- 1Pick the placement and enter the average views your recent posts get. Not sure of it? Work it out with the average views calculator first.
- 2Adjust the CPM range (price per 1,000 views) to your niche and market.
- 3Get a low, typical and high price for one sponsored post.
What people use it for
- Quote brands a rate you can explain.
- Check whether a creator’s rate card is in a reasonable range.
- Plan an influencer budget before outreach.
Questions
How much should I charge for an Instagram sponsorship?
Start from reach: your average views per post or Reel, divided by 1,000, times a CPM (price per 1,000 views) that fits your niche. Pick “Instagram post or Reel” above and set the CPM range to what brands in your market pay.
How do TikTok sponsorship rates work?
The same way: average views per video ÷ 1,000 × CPM. TikTok views swing more from video to video, so use the median of your recent videos rather than one viral hit.
Where do the default CPMs come from?
They are starting assumptions, not market data. Rates vary widely by niche, audience location and deliverables, so set the range to what you see in your market.
Why price by views instead of followers?
Views measure the audience a post actually reaches. Follower counts include inactive accounts and do not reflect reach on algorithmic feeds.
Social data for your own product
Profiles, posts, comments and transcripts from 26 platforms in one JSON shape. Start with 100 free credits, no card.
Guides
- Instagram API Pricing 2026: Free, but Business Accounts OnlyIs the Instagram Graph API free? Yes, $0 per call in 2026, but only for professional accounts. What it can read, rate limits, app review, and paid public-data options.
- Scrape Instagram Data: Posts, Reels & CommentsGet public Instagram profiles, posts, reels, comments, hashtags, highlights and transcripts as clean JSON with one REST API: no login, no scraper, no app review.
- TikTok API Pricing 2026: Free, But Not for Commercial UseIs the TikTok API free? Yes, $0 per call in 2026. The catch: Research is non-commercial only and posting needs an audit. Limits, rules and paid alternatives.
- Scrape TikTok Data: Videos & CommentsGet public TikTok profiles, videos, comments, hashtags, sounds and transcripts as clean JSON with one REST API: no scraper, no headless browser, no app review.