Sponsorship rate calculator
Estimate a fair price for a sponsored post from average views and a CPM range you control. Instagram, TikTok and YouTube. Free, instant.
- Low
- $200
- Typical
- $400
- High
- $600
CPM defaults are starting assumptions, not market data. Set them to your niche and audience.
How it works
- 1Pick the placement and enter the average views your recent posts get.
- 2Adjust the CPM range (price per 1,000 views) to your niche and market.
- 3Get a low, typical and high price for one sponsored post.
What people use it for
- Quote brands a rate you can explain.
- Check whether a creator’s rate card is in a reasonable range.
- Plan an influencer budget before outreach.
Questions
Where do the default CPMs come from?
They are starting assumptions, not market data. Rates vary widely by niche, audience location and deliverables, so set the range to what you see in your market.
Why price by views instead of followers?
Views measure the audience a post actually reaches. Follower counts include inactive accounts and do not reflect reach on algorithmic feeds.
Social data for your own product
Profiles, posts, comments and transcripts from 26 platforms in one JSON shape. Start with 100 free credits, no card.